You obviously want to sell your house for the highest possible price. You may even have a number in mind. But, how do you determine if that number is reasonable enough to attract buyers? I work with both buyers and sellers so I understand the different perspectives and realize you may be concerned that:

• If you list your house too high, few buyers, if any, will be interested
• If your price is too low, you could end up leaving thousands of dollars on the table

In Real Estate the Principle of Substitution states that a buyer will purchase the home listed for less money when choosing between two equally presentable homes. The competitive advantage in the market often comes down to attractive pricing. I can create a pricing strategy that will pique the interest of qualified buyers and still get you the highest sale price possible. Being a 4th generation Edmontonian, a current Real Estate owner and Investor, and a full time Realtor I know what properties like yours sell for.

We’ll begin together by getting to know your property, it’s community and all its desirable features. We will walk through the house to determine what we are selling and then I will make some calculations to determine its Current Market Value. That value is based, in large part, on what similar houses have sold for recently while also taking into account local economic conditions and buyer activity.

My father Michael has been a Realtor in Edmonton for close to 20 years and likes to say, “There aren’t too many dumb buyers with fat wallets”, he means that the sentimental value you may place on your house wont necessarily translate to high asking prices. It is crucial to remain objective in the valuation of the home and consider tangible features such as hardwood floors, a newly renovated kitchen or bathroom, or a beautiful backyard patio. These factors can have an impact on how quickly a property sells and for what price. I’ll help you understand all that goes into setting the list price, and ensuring it is just right for the marketplace and your goals.

Curious as to what your house is likely to sell for in the dynamic Edmonton market? Please submit the form below or call or email me for a no-obligation home evaluation.